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Free Drinks, for All Our Friends …

We’re all about using headlines that work around here, and among the most important aspect of a great headline is that it always deliver on its promise. So yes, free drinks … For the third year in a row, Copyblogger Media is hosting one of the biggest parties at SXSW for all of our friends [...]

 

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9 Ways to Lose the Trust of Your Audience

Know. Like. Trust. You know the formula by now. When you accomplish that holy trifecta, you’re well on your way to earning a paying customer. You might even win that customer’s loyalty. But your readers have very sensitive slime radars. You don’t even need to be a complete slimeball to discredit your character. Your readers’ [...]

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64 Google+ Content Strategies [Infographic]

Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, Author Rank is the real deal. And Copyblogger is going to do their best to drag entice you over to Google+ … because we think it has the potential to be extremely beneficial. If you’re [...]

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Get Over Yourself and Get On Google+

Does any of this sound familiar? That’s just dumb. No one’s over there. Who needs another social network? Yep, many people, including me, were saying that about Twitter in 2008. Seems we were wrong. Now, some people are saying the same things about Google+. Some of those people owe their current careers to being Twitter [...]

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Why Content Marketing is Not Branding

It would appear that our buzzword du jour is “content marketing.” You might have noticed that they talk about it a lot here on Copyblogger. (If you haven’t noticed that, you’re either new or you don’t pay attention very well.) At a gathering in Boston recently, I threw out this one: “Content marketing is weaponized [...]

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Try This: A Valentine’s Day Promotion for Content Marketers

So you’re a happy content marketer, writing awesome relationship-building content to promote your business. Today I want to suggest a quick, simple promotion you can put together in the next couple of days and fire off next week. The business purpose? To strengthen one of the most important aspects of your business. Every business needs [...]

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Here’s a Proven Framework for Strategic Content Marketing that Works (No Charge)

Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation and converting those leads to customers and clients? We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge. This 20-installment email course and newsletter delivers the techniques and strategies you need to know [...]

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13 Reasons the Future Belongs to the Writer

Headlines create reality, people just live in it. The world can’t get enough cheese. Stories sell a lot of wine. Traditional advertising is over. 10,000 short scripts need writing. Presentation slides have gone mainstream. Hollywood is desperately seeking something. The death of traditional real estate marketing. Bags need extensive world travel. Politicians need re-electing. Words [...]

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Is it Finally Time for You to Step Up?

A frail older woman, never married. Living in a large house that she has inherited. Her materials needs are met, but her days are lonely. Health challenges have confined her to a wheelchair, and she is feeling increasingly isolated. Increasingly … useless. Her life has very little meaning, and less pleasure. She wonders why she [...]

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Here’s How Seth Godin Writes

When Seth Godin talks, people listen. We’ve been listening for years to this bestselling author of 17 books with a storied background in publishing, entrepreneurship, and online marketing. It’s no coincidence that Mr. Godin writes like he talks, with conviction. And that his mission has always — in one form or another — been to [...]

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